While young children and pregnant women have the highest rates of anemia, non-pregnant women make up the greatest number of individuals with anemia. Mother-in-law’s have been identified as influential figures in the use of iron and folic acid tablets among women of reproductive age therefore they will be included in our implementation activities. We will utilize self-help groups as our medium for reaching our target audience with our implementation activities. Supported by the Odisha Livelihood Mission, self-help groups act as a source of economic empowerment and strength for agency of women.

Women of reproductive age include all pregnant and non-pregnant women between the ages of 15 and 49, a group with high rates of anemia in Odisha

Mothers-in-law not only may be anemic themselves, but also play key social roles in both their household and SHGs that allows them to potentially influence the behavior of others

Self-help groups are groups of approximately 12-15 women who meet regularly primarily to further the economic empowerment of women, but also to promote women’s education, health, and agency