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About the Project

Who We Are

The Reduction in Anemia through Normative Innovations (RANI) Project is a multi-year effort to lower rates of anemia among women in Odisha, India. The RANI Project team specializes in a wide range of fields, including behavioral science, health communication, program evaluation, policy analysis, diet and nutrition, and physical activity, among others. Our project is funded by the Bill & Melinda Gates Foundation and is managed by a team of researchers in Washington, DC. We are also proud to be partnering with IPE Global, DCOR and the Odisha Livelihood Missions for research and implementation in India.

 

OUR TEAM

What We Do

The RANI Project’s goal is to lower the rate of anemia among women in Odisha.  Anemia is a medical condition where the body does not have enough healthy red blood cells and cannot supply enough oxygen for the body to properly function[1]. It lowers people's cognitive and physical capacity and, if present during pregnancy, increases the risk of complications for both mothers and babies. Treatments for anemia include increasing people's consumption of iron and folic acid, often through supplements (IFAs). Our approach to address high anemia levels among women of reproductive age in Odisha will be to examine the social norms that influence behaviors linked to anemia and its existing treatments. We seek to assess whether focusing on social norms and designing interventions that focus on behavior change can be effective in lowering rates of anemia throughout Odisha.  


[1] https://www.mayoclinic.org/diseases-conditions/anemia/symptoms-causes/syc-20351360

 

What is Anemia?
 
 

How We Do It


Background Research

Engage with self-help groups, local stakeholders and the general population in Odisha, India

Identify the social norms that impact health behaviors related to anemia

Intervention Design

Design an intervention to increase use of IFA tablets among our target audience

Implement the intervention in villages in Odisha, India

Monitoring and Evaluation

Monitor and Evaluate the effectiveness of our intervention

 

Our Approach

RANI

Milken Institute School of Public Health, George Washington University

950 New Hampshire Ave. NW
Washington, DC 20052

theraniproject@gwu.edu

  

About RANI

The Reduction in Anemia through Normative Innovations (RANI) Project is a multi-year effort to lower rates of anemia among women in Odisha, India.  

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